St-Hubert BBQ may disassociate with Canadiens after controversial draft selection
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Brennen Beaudin
July 26, 2021 (6:53 PM)
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One of Quebec's best known companies and restaurant chains is considering whether or not to continue advertising with the Montreal Canadiens after the team's controversial selection in the first round of the draft.
The Canadiens drafted Logan Mailloux, after he had asked not to be drafted since it was revealed that he had shown teammates a photo taken without consent of a young woman engaging in a sexual act while he was living in Sweden last year.
"This choice surprised us, and we are evaluating if we're going to continue our partnership with them," said Josée Vaillancourt, the company's director of public relations.
"In 2021, with everything we have seen, with all the movements, we were actually surprised. Are they going to go back on their position or will they go forward and accompany the young man?"
"We will take a few days to reflect on the situation," she said. "We believe that everyone has a right to a second chance, but was it too early for him?"
"The company is very family-oriented, so the situation isn't ideal," she added.
If the company does indeed disassociate with the Canadiens, they will be pulling their advertisements from Bell Centre as well as Place Bell, where the Laval Rocket play.