Hockey Canada Loses Biggest Sponsors Yet in Wake of Scandals
Tim Hortons and Scotiabank both announced today that they will no longer advertise for the Canadian men's program, citing growing concern over Hockey Canada's response to a growing number of sexual assault scandals.
According to Tim Hortons' release, they are pulling all of their funding from upcoming men's hockey events, however the company will continue to work with women's and para hockey clubs.
We continue to fund Canada's women's and para hockey teams, as well as youth hockey.''
Yesterday, we witnessed a pair of absolutely brutal testimonies from former chair Michael Brind'Amour and interim chair Andrea Skinner. These testimonies only served to make things worse for Hockey Canada.
Excellent, easy-to-follow thready by senior investigative reporter for The Athletic, Katie Strang, detailing yesterday's events:
This is the biggest loss for Hockey Canada to date, and it surely will not be the last. Scotiabank and Tim Hortons are two of Canada's largest brands.
Losing the two as advertising partners will have serious financial implications, especially when other key sources are withholding funds until Hockey Canada pleases the crowd.
Which will not happen until the leadership within the organization is overturned.
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