"The National Hockey League today announced a new Canadian partnership, naming TylenolŪ the Official Pain, Cold & Flu Symptom Relief Partner of the NHL. "
The partnership should be on full display during the upcoming All-Star weekend in Toronto.
After a few issues with their recent sponsors (BioSteel and Bally), the NHL decided to get a deal with a bigger company. Being a part of Johnson & Johnson, it would be very surprising to see Tylenol go out of business anytime soon.