Simone Biles passes LeBron James and many other top athletes in new list of most marketable athletes
PUBLICATION
TJ Tucker
October 22, 2024 (9:17 PM)
30-time Olympic medalist Simone Biles has beaten out huge names like LeBron James, Lionel Messi, Coco Gauff, and others as the most marketable athlete in the world.
She's won pretty much everything there is to win in her sport multiple times, so it's no surprise she comes with tons of name recognition. Simone Biles, who has more Olympic medals than any other gymnast in the world, has found herself at the top of a list, beating out the biggest names in the sports world.
SportsPro Media has put Simone Biles at the top of a list noting the 50 most marketable athletes in the entire world. This is the 27-year-old's second time at the top of the list, and she beat out names like Lebron James, Coco Gauff, Lionel Messi, and Caitlin Clarke in the process.
"Our enhanced evaluation methodology, applied in partnership with SportsPro, demonstrates not just the commercial potential of these athletes but also their influence in driving positive change in society. Simone Biles exemplifies this impact, making her a fitting leader for the 2024 list." - SportPro Media
Simone Biles, who came close to getting stripped on an Olympic gold medal at the 2024 Olympic Games in Paris, is in no way scared of speaking her mind when something isn't sitting right with her. It has made her both a beloved, and sometimes controversial figure in the world of sports. She has no problem defending herself.
It you like to see the full list of the 50 Most Marketable Athletes, click here. Other names on it include Christiano Ronaldo, Simone Biles also topped the list in 2021, Travis Kelce, Novak Djokovic, and Breanna Stewart.
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